Being an entrepreneur is an exciting journey but comes with its share of harsh realities. I’ve learned some tough lessons at Sky Perth that I want to share with you. Here are seven harsh truths every entrepreneur needs to face and how to navigate them.


1. Failure is Inevitable

Failure is part of the entrepreneurial journey, regardless of how prepared you are. I’ve faced setbacks that seemed impossible at the time. Instead of fearing failure, embrace it as a learning opportunity. Each failure is a stepping stone to success.


2. Hard Work Doesn’t Guarantee Success

You can work tirelessly and still not see immediate results. Hard work is essential but not the only ingredient for success. Sometimes, luck and timing play crucial roles. I focus on smart work, continuous learning, and adapting to changes to increase my chances of success.


3. You’ll Wear Many Hats

As an entrepreneur, you’ll need to juggle multiple roles, especially in the early stages. You’ll be involved in every aspect of the business, from marketing to customer service. This can be overwhelming, but it’s also a valuable learning experience. I’ve learned to prioritise tasks and delegate when possible.


4. Cash Flow is King

Managing cash flow is one of the most challenging business aspects. Without a steady cash flow, even profitable businesses can fail. To ensure stability, I’ve prioritised monitoring my finances closely, forecasting cash flow, and securing funding when needed.


5. Competition is Fierce

No matter how unique you think your idea is, there’s always competition. I’ve faced fierce competitors who pushed me to innovate and improve constantly. Instead of being discouraged, use competition as motivation to differentiate your brand and offer superior value to your customers.

6. Customer Feedback Can Be Brutal

Not all feedback will be positive. Some of it can be harsh and difficult to hear. I’ve received my share of tough feedback, but it has been invaluable in improving my products and services. Embrace customer feedback as a tool for growth and improvement.


7. You’ll Experience Loneliness

The entrepreneurial journey can be lonely. Long hours and high stress can take a toll on your mental health. I’ve learned the importance of building a strong support network of peers and friends who understand our challenges. Don’t hesitate to seek support when you need it.


Entrepreneurship is not for the faint-hearted. These harsh truths can be daunting, but facing them head-on will prepare you for the challenges ahead.


With resilience, adaptability, and the right mindset, you can overcome these obstacles and achieve your entrepreneurial dreams. Keep pushing forward and never stop learning.

What have you learned about your entrepreneurial life?


Rodrigo Branco Matsumoto.

More photos and videos?

Did you like the photos and videos I shared here? Check out my complete portfolio at Sky Perth to see more of my work. You’ll find a diverse collection of visual stories that reflect my passion and dedication. Let’s explore this journey together!

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