In a world addicted to instant likes, the true value of professional work often remains unseen.

Yet, paradoxically, this under-the-radar work truly shapes our most successful and lasting business relationships.

Ever heard of the Fridge Door Syndrome coined by Dr. Steve Peters in his book “The Chimp Paradox“? It’s about seeking approval for achievements, much like kids whose art gets pinned on the fridge. Now, think about social media: we often chase likes and shares for validation, right?

But here’s the twist: this isn’t just about social validation; it’s reshaping how we, as professionals, interact with clients. We’re in a world where quick, flashy wins on platforms like Instagram or LinkedIn might overshadow genuine, long-term value.

So, how do we navigate this? Here are some quick steps:

  1. Value over Visibility: Focus on the real impact of your work, not just the likes it gets.
  2. Quality Interactions: Engage with clients meaningfully, beyond just digital nods.
  3. Long Game: Build relationships based on trust and results, not just instant digital gratification.

Let’s not let the digital equivalent of fridge magnets measure our professional worth.

What do you think? How does instant social media reward affect your work relationships? Keen to hear your thoughts!


Rodrigo Branco Matsumoto.

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