Pixar’s Storytelling in Content Creation

I’ve discovered something extraordinary in my journey with content creation, and I feel compelled to share it with you. It’s about transforming our approach to storytelling, inspired by Pixar’s 22 rules, as shared by Emma Coats, a former story artist there. These rules are more than just guidelines; they’re keys to a new realm of creativity.

These rules are simple: Create engaging, character-driven stories that resonate emotionally, emphasising simplicity and relatability.

Here’s how I applied this to my work:

  1. Embrace Storytelling: Every piece of content should tell a story that connects with the audience. It’s not about complex narratives but authentic, relatable ones.
  2. Human-Centric Stories: Focus on stories about people and their experiences. This approach makes the content more genuine and engaging, creating a deeper connection with the audience.
  3. Use AI Wisely: Initially, I was sceptical about integrating AI into creativity. However, just as Pixar uses technology to elevate its stories, AI can offer fresh insights and assist in crafting compelling narratives.

Now, here are some simple steps for you to try:

  • Start Small: Choose a simple story from your day and think about how it reflects a larger theme or emotion.
  • Be Authentic: Share your true experiences and thoughts. Authenticity is key.
  • Embrace Technology: Experiment with AI tools for content ideas or enhancements, but keep your unique voice at the forefront.

Remember, storytelling isn’t about complexity; it’s about being real and touching hearts. I adopted these rules for a small audience but because every story we tell, big or small, can make a significant impact.

Are you considering incorporating storytelling into your projects? Or, if you’ve already started, what successes can you share?


Rodrigo Branco Matsumoto.

More photos and videos?

Did you like the photos and videos I shared here? Check out my complete portfolio at Sky Perth to see more of my work. You’ll find a diverse collection of visual stories that reflect my passion and dedication. Let’s explore this journey together!

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